The Green Pages Blog
Great reads. Green reads.
Going green is
easier than you think.
At Brightmark, our mission to Reimagine Waste is more than a mission—it’s our mantra. We want to encourage all to join us in creating a world without waste by committing to simple actions, tactics, and mindsets that help build a better world.
Through our Green Pages Blog, we provide various pieces of valuable information, tips and tricks, and ways to help you live a more sustainable lifestyle. Our goal is to inform you of simple changes you can make that promote a significant positive impact on our wonderful Earth.
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Greenwashing (often called the “green sheen”) is a corporation’s marketing and PR technique. It is a deceptive technique to manipulate consumers into thinking the company is more sustainable and eco-conscious than they are. Greenwashing portrays a false image aiming to deceive the consumer. This marketing style makes it more challenging to shop responsibly and know what’s happening behind the scenes. We will talk about some signs of greenwashing you can learn to look out for.

London Fashion Week is back again, bringing hundreds of the world’s brightest designers to showcase their new collections for the first time. Ranging from some of the most prominent names in the industry to the virtually undiscovered, making a collection that will stand out is on the top of every creative director’s list. Over the years, we’ve seen designers use gimmicks to accomplish this, like creating inutile accessories to become the next internet meme or designing ostentatious neon-bright pieces that are more on the ridiculous side of fashionable.

As the world works to instill fully sustainable solutions at a rapid pace, there’s been various conversations around the topic of “environmental justice”—the fair treatment and meaningful involvement of all people regardless of race, color, national origin, or income. This includes developing, implementing, and enforcing environmental laws, regulations, and policies. Equity and inclusion are both… Continue reading Justice for All—Environment Included. How University of Washington Professor, Rubén Casas, is Leading Critical Environmental Initiatives.

In today’s climate, quite literally, the world is changing rapidly. Younger generations face new hurdles to manage—one being climate change and the anxiety that results from it. Experts today refer to the inducing anxiety caused by climate change as “climate anxiety,” a significant level(s) of psychological distress associated with climate change, exacerbated by the government’s… Continue reading Environmental Psychology: Exclusive Interview with Psychology Professor, Lindsay McCunn, PhD.

The month of June is so important because it is in recognition of the beautiful, powerful, and creative LGBTQ+ community! Being an ally for the LGBTQ+ community, BLM, AAPI, or any other minority starts by being well-informed about social justice issues! Here are some LGBTQ+ sustainable influencers that are worth a follow.

Here are some positive current events in the sustainability industry! Hopefully, this bright news will boost your spirits and brighten your day.

An exclusive interview with Net Your Problem CEO and founder Nicole Baker. About Net Your Problem Net Your Problem’s mission is to engage various stakeholders and partners to create an economically viable pathway to recycle end-of-life fishing gear, improve waste management, contribute to the circular economy, and reduce energy use and greenhouse gas… Continue reading Fishing Nets? Net a Problem. Founder and CEO of Net Your Problem Discusses Their Company Mission.

To advocate for mental health and show our support for Mental Health Awareness Month, we’ve created a curated collection of vibrant, happy, and nature-esque designs for you to dress your tech and help you remember it’s critical to “Be Kind to Your Mind.” Each of these assets is created to add some pops of color… Continue reading Dress your tech: Be kind to your mind

One essential way to boost your mood and mental health is to spend more time enjoying nature! Even just a few moments spent walking outside, going to the beach, or walking around a lush green park can benefit your mental and physical health.

An exclusive interview with Sara Aubrey, Net Your Problem’s Business and Program Development Manager. Please provide background on your professional experience and role at Net Your Problem. I was trained as a conservation biologist and natural resource manager, emphasizing marine science and coastal ecosystems. For a long time, I worked in remote places… Continue reading Fishing for Nets, Solving Problems: How Net Your Problem is Recycling Fishing Nets from Coast to Coast

An exclusive interview with Net Your Problem’s Ashley Zullo, the U.S. Northeast Division Coordinator. Please provide background on your professional experience and role at Net Your Problem. Growing up on Cape Cod, I always wanted to be a Marine Biologist, so my undergraduate degree is in Marine Biology, and that’s where I met… Continue reading Casting a Net, Solving Significant Problems. How Net Your Problem is Working to Clean the Coasts

Here are the top 10 zero-waste and sustainable restaurants you can enjoy for a night out while also being eco-conscious!

Pottery is a beautiful form of art. Watch our interview below with Brightmark design engineer Maksym Katasonov, about how he is supporting Ukraine through his pottery craft. If you’d like to support his efforts, see his Instagram handle and Venmo below. Instagram handle: maksymkatasonov Provide a little background on yourself and what… Continue reading Making Bright Marks: How One Brightmark Employee is Making a Difference for Ukraine

Some companies are doing their due diligence in being eco-friendly, eco-conscious, sustainable companies that use sustainable materials and give back to the Earth! Here are ten sustainable brands to look out for in 2022.

Zero-waste living is more than just recycling; zero-waste living entails that you are eliminating 100% of the waste that is sent to a landfill. Using reusable daily items such as reusable water bottles, reusable jars for spices, shopping bags, storage containers, etc., are all ways that help with incorporating a zero-waste lifestyle.

For many individuals that go through incarceration, finding second chances can be difficult. However, there is hope. Mission-first organizations like RecycleForce are changing the status quo and creating opportunities for those wanting to turn a new leaf. Learn more about the work RecycleForce is doing by watching (and reading) our blog with Andrew King, RecycleForce’s… Continue reading Reimagining Waste. Reimagining Lives. How Brightmark and RecycleForce are Working Together to Create Second Chances.

An exclusive interview with Shannon Jones, Conservation Programs Manager at Frost Science. Located in Downtown Miami, the Phillip and Patricia Frost Museum of Science (Frost Science) is a leading science museum dedicated to sharing the power of science, sparking wonder and investigation, and fueling innovation for the future. With over a decade of… Continue reading Making MUVEs in Coastal Restoration: How Frost Science is Helping to Save Florida’s Habitats

Growing up, it was impossible to avoid the fact that our yard abutted a chicken farm. Before the row of pines at the rear of our property grew a couple of stories over my head—and when the wind blew just right—the aroma was overpowering, contributing to my understandable ambivalence toward my hometown’s leading industry. Farming is so influential here, in fact, that my high school held an annual Tractor Day, during which students drove their family’s tractors to school, parked them in the bus lane, and were excused from school for the day to host students out at the parking lot on their shiny farm equipment, a tradition I firmly eschewed.

During the COVID-19 pandemic, Americans began traveling differently. And so did I. In lieu of my annual two-week excursion abroad with my husband, my family has stuck closer to home and focused on short excursions that don’t require plane travel (not until our 4-year-old is vaccinated, anyway). Local travel has scratched my wanderlust itch…mostly. I continue to dream of the Mediterranean, but I’m also grateful for the destinations I have visited in the DMV (DC-Maryland-Virginia area).

Here are the best sustainable cities to live in and the reasons why they are sustainable! All these cities are so beautiful, and if you decide that you don’t want to live in a completely different city, any of these cities are definitely worth the visit!

To make navigating social media just a little bit easier, here are five sustainable social media influencers and why you should give them a follow!

Greenwashing (often called the “green sheen”) is a corporation’s marketing and PR technique. It is a deceptive technique to manipulate consumers into thinking the company is more sustainable and eco-conscious than they are. Greenwashing portrays a false image aiming to deceive the consumer. This marketing style makes it more challenging to shop responsibly and know what’s happening behind the scenes. We will talk about some signs of greenwashing you can learn to look out for.

London Fashion Week is back again, bringing hundreds of the world’s brightest designers to showcase their new collections for the first time. Ranging from some of the most prominent names in the industry to the virtually undiscovered, making a collection that will stand out is on the top of every creative director’s list. Over the years, we’ve seen designers use gimmicks to accomplish this, like creating inutile accessories to become the next internet meme or designing ostentatious neon-bright pieces that are more on the ridiculous side of fashionable.

As the world works to instill fully sustainable solutions at a rapid pace, there’s been various conversations around the topic of “environmental justice”—the fair treatment and meaningful involvement of all people regardless of race, color, national origin, or income. This includes developing, implementing, and enforcing environmental laws, regulations, and policies. Equity and inclusion are both… Continue reading Justice for All—Environment Included. How University of Washington Professor, Rubén Casas, is Leading Critical Environmental Initiatives.

In today’s climate, quite literally, the world is changing rapidly. Younger generations face new hurdles to manage—one being climate change and the anxiety that results from it. Experts today refer to the inducing anxiety caused by climate change as “climate anxiety,” a significant level(s) of psychological distress associated with climate change, exacerbated by the government’s… Continue reading Environmental Psychology: Exclusive Interview with Psychology Professor, Lindsay McCunn, PhD.
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