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A responsible end market for difficult-to-recycle plastics
Brightmark’s Plastics Renewal® technology serves as a valuable responsible end-market solution for difficult-to-recycle plastics. We can recycle the plastics that can’t be mechanically recycled and convert them into the building blocks needed to create new, circular products—including new plastics.
Responsible end markets are key for responsible recycling¹
Responsible end markets (REMs)2 are entities that purchase and use recycled materials to create new products.
Definitions vary by state, but REMs are required to be:
- Transparent
- Environmentally-sound
- In compliance with laws
- Achieve a minimum yield
1PackagingDive: Prioritizing end markets key to taming EPR tension: PPRC speakers
2Recycled Materials Association
“The markets need to be there. We have to make sure that the markets constantly move…”
– Jeff Fielkow // CEO // Circular Action Alliance
The Extended producer responsibility (EPR) program
The EPR program is a policy approach assigning producers responsibility for the end-of-life of products, which can enable the industry to become more efficient.
The EPR program helps balance two elements:
- Volume of material
- Quality of material
Responsible end markets are a pivotal part of the solution to help expand the reach and viability of the EPR program.
The value responsible end markets offer
Responsible end markets like Brightmark help increase recycling rates by taking the hard-to-recycle plastics that can’t be mechanically recycled. This helps divert them from landfills and incinerators, driving forward policies and programs—including extended producer responsibility.
“…stakeholders are saying responsible end markets are almost a cornerstone of the program.”
– Scott Bryne // Vice President of Global Sustainability // Sonoco
How Brightmark's end product can be used
1. Convert plastic
Plastics Renewal® technology converts plastic waste into PyBright™, an ISCC PLUS-certified pyrolysis oil.
2. Offtake process
PyBright™ is purchased and sent to various converters.
3. New products
These converters can turn PyBright™ into circular feedstocks to create new products, including plastics.
4. Circular recycling process
Once these plastics reach end-of-life, Brightmark’s process can reconvert them into PyBright™—enabling continuous circularity for plastics.
See how it works
Brightmark’s technology uses a patented-pyrolysis process to convert plastic waste into the building blocks to create new, circular products. Our technology provides a viable solution for difficult-to-recycle plastics and enables us to be a responsible end market.
Looking to recycle plastic waste or buy PyBright™? Fill out the form.
Read in-depth research.
Read recent research from industry-leaders and credible independent third parties to learn about the benefits of advanced recycling and its role as a responsible end market.
Enabling Informed Decisions on Pyrolysis: A Key to Turn the Tide on Plastics Recycling
This study was originally published on the ACS Sustainable Chemistry and Engineering website. Abstract The rapid expansion of the plastic industry has led to significant environmental challenges, prompting the exploration of alternative recycling methods. While mechanical recycling has limitations, chemical recycling, particularly pyrolysis, presents a promising solution. However, it faces contention regarding its environmental… Continue reading Enabling Informed Decisions on Pyrolysis: A Key to Turn the Tide on Plastics Recycling
Brightmark® Collaborates with Lewis Salvage to Improve Healthcare Plastics Recyclability
The strategic partnership aims to reduce landfill waste by recycling mixed plastics from medical implants and devices and turning them into the building blocks for new, circular plastics WARSAW, Ind. — Brightmark LLC, a circular innovations company with a mission to Reimagine Waste®, announced today its strategic partnership with Lewis Salvage, an independently-owned recycling company… Continue reading Brightmark® Collaborates with Lewis Salvage to Improve Healthcare Plastics Recyclability
Brightmark Receives ISCC PLUS Certification
Certification ensures compliance with high ecological and social sustainability requirements, greenhouse gas emissions savings, and traceability throughout the supply chain Ashley, IN, December 09, 2021: Brightmark, LLC the global waste solutions provider, today announced that its Ashley, Indiana Plastics Renewal Facility has been ISCC PLUS (International Sustainability and Carbon Certification) certified. The certification is provided by… Continue reading Brightmark Receives ISCC PLUS Certification
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