Circles are our favorite shape.

What is a circular economy?

It is a system designed to keep waste out of a production’s manufacturing and consumption phases. Wherever possible, raw materials are preserved and reused, or recycled into new products. 

Beyond the current single-use waste economy, a circular economy aims to redefine growth, focusing on positive holistic benefits. It entails decoupling economic activity from consuming finite resources and designing waste out of the system.

The circular economy aims to keep products, equipment, and infrastructure in use for longer, thus improving the productivity of our resources. We continue developing this technology to become an integral part of the circular economy.


Source: Ellen MacArthur Foundation

How a circular economy works

Growing plant iconMake
Food Waste iconConsume
Plastics Engineering iconRepair
Circularity iconReuse
Recycling Bin iconRecycle
Pine trees inside a circle with beige backgroundCircular economy
Make goods
Products must be designed differently to be used longer, resold, repaired, upgraded, and upcycled into new products.
Consume goods
A circular economy favors activities that preserve energy, labor, and materials value. Being cognizant of how we consume goods is an imperative place to start.
Repair the goods
Repairing is rebuilding a product to the specifications of the original manufactured product using a combination of reused, repaired, and new parts.
Reuse the goods
With suitable designs, companies can create new systems and services to reuse materials and not waste the energy used to create them.
Recycle the goods and make them into something new
A circular economy avoids using non-renewable resources and preserves or enhances renewable ones, for instance, by returning valuable nutrients to the soil to support regeneration or using renewable energy instead of relying on fossil fuels.

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