Chrystal Boone

Vice President of Marketing

My Contribution to the Mission:
I am charged with developing and implementing a cohesive marketing plan that touches on all aspects of the company’s story. This includes, but is not limited to, directing marketing campaigns that meet business objectives, and market research collection and analysis for both short- and long-term market forecasts that guide our work both now and in the future.

I have also been entrenched in the company’s recent rebrand, and I am so proud to see our efforts begin to bear fruit.

A Retrospective:
My experience runs the gamut of sales and marketing, having begun my career in the pharmaceutical and medical space, working for companies like Johnson & Johnson and Pfizer. From there, I transitioned to a role with Restoration Hardware where I helped to build out their brand identity and prepare them for their IPO.

Diplomas On My Wall:
I have a Bachelor of Science in Biomedical Engineering from California Polytechnic State University, as well as a Master of Business Administration from Sonoma State University.

Where You Could Have Seen Me:
While I am not a regular on the speaking circuit, you can find me in Indiana, South Carolina and Mumbai filming content for Brightmark projects.

Where Else You Might Find Me:
Practicing yoga, eating bacon with my son, or at the beach!

Words I Live By:
People don’t always remember what you said. They remember how you made them feel.