Brightmark and the circular economy

by Brightmark May 5th, 2021

The “make-take-dispose” model that has traditionally driven consumption since the industrial revolution is broken.

This linear production and consumption model has left modern society with vast economic and environmental challenges, including a plastic pollution epidemic and a climate emergency.

There has been a rising call for a new economic model that better respects the Earth’s natural systems in recent years.

In response, a circular economy concept has emerged, which is “an industrial system that is restorative or regenerative by intention and design.”[1]

Research suggests that if a circular approach were adopted in just five sectors (steel, aluminum, cement, plastic, and food), annual GHG emissions would fall by 9.3 billion tons of CO2e in 2050, equivalent to the reduction that could be achieved by eliminating all transportation emissions globally.[2]

Brightmark is Creating Circular Solutions to Waste
Brightmark is a circularity-focused company that creates solutions that eliminate waste and reuse our resources.

We leverage two primary technologies, plastics renewal and anaerobic digestion, to promote circularity in two key sectors: plastics and packaging and organics and agriculture. Our circular technology solutions eliminate waste and reuse our resources.

We’re disrupting waste streams wherever we see that we can make an impact with traditionally difficult or impossible-to-recycle items like children’s car seats, boat shrink wrap, and even animal manure.

[1] “Towards the Circular Economy: Accelerating the scale-up across global supply chains,” Ellen MacArthur Foundation, pg. 13.
[2] WRAP and Green Alliance, Employment and the Circular Economy: job creation in a more resource-efficient Britain (2015).

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